Signal sensitive
Got sensitive teeth?
PGI ,Cairo
Concept and art direction: Tarek Nour
Typo design: Laila Abd El Fatah
Rationale
Teeth sensitivity?
We are aware that it is a nightmare since we can feel your suffering with each bite and drink and the sensation that your teeth are being shocked. Be at ease; we are here to help. Signal sensitive.
The purpose of this is to send a clear message to people who have sensitive teeth that we are aware of how uncomfortable cold and hot foods and beverages can be, so we made those shocking visuals to let them know that we understand their suffering and can help them feel better so they can enjoy their lives.
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